CLIENT // STREETS OF SAN JOSE
PROJECT // BRANDING
AGENCY // AN CREATIVE
DIRECTION / DESIGN // ANNE NGUYEN
Streets of San Jose
Streets of San Jose represents the connection between street culture and the photography community. Born from the desire to unite, explore and capture urban landscapes, Streets of San Jose is a community that also seeks to encourage others to express their own vision of art and style in order to challenge creative growth. With a belief that experience can only come from doing, Streets of San Jose wanted their visual message to be bold, creative and captivating to drive more inspiring photographers and creative content builders. AN Creative designed an adaptive visual identity that would allow the community to work with various street photography styles when showcasing members’ work. This identity system was strongly influenced by street culture, as well as the literal term for street, as depicted in the brand elements, in order to express the community’s urban atmosphere.
Branding, Graphic Design, Visual Identity